Lumpia Business Plan

Nabua National High School
San Miguel, Nabua, Camarines Sur
SOUR-WRAPPED LUMPIA
(Business Plan)
Proposed by:
Jhocards Marcial
Mary Estelette Neonal
Kim Pardines
Kyla Talagtag
Maria Danica Ross Almazan
Proposed to:
Lea I. Aldiano
Table of Contents
I. Introduction
A. The Business Concept and Business Model
B. The Business Goals: Vision, Mission, Objectives and Performance Targets
C. The Business Offering and Justification
II. Executive Summary
III. Business Proponents: Organizers with their Capabilities
IV. The Target Customers and the Main Value Proposition of the Customer
V. The Market, Market Justification Based on the Industry Dynamics and the Macro Environmental
Factors
VI. The Product and Service Offerings
.
I. Introduction
Proposed Name of the Project
"Sour-wrapped Lumpia" is the proposed name of the product. It contains a combination two words
which is sour(refers to the type of our sauce) and wrapped which pertains to the wrapper or wrapping
process of encasing the ingredients. We decided to combine these two because when you read the
words as one you will notice that it sounds like "sarap" in Filipino which means delicious.
The Business Concept and Business Model
Sour-wrapped Lumpia is a small finger food business that will be launched by its proponents-the Group
9. Since lumpiang shanghai is currently one of the trends in terms of snack we desire to implement a
business of lumpia that will sustain the craving of many Filipinos. This business plan will lay out our goals
and tasks to make this project successful and create enough market shares to succeed in this highly
competitive market.
The Business Goals: Vision, Mission, Objectives and Performance Targets
Vision:
To be the most profitable finger food business through a quality made lumpia and serve more customers
with delicious product.
Mission:
To offer reasonably priced quality lumpia, increase customer satisfaction and prepare it in a clean
environment.
Objectives:
•To provide quality finger food at reasonable price with exemplary service
•To be the best selling lumpia business in Nabua, Camarines Sur
•To attract more customers and sell more lumpia
Performance Targets
The business in the field of food, dishes and snacks are booming at the moment. In order to achieve a
defendable position in this environment, Sour-wrapped Lumpia must concentrate on the following tasks:
•Secure that there is an increase of sales and better than the previous one.
•Expand our customer based on the location of the business to retain a sufficient level of profitability.
The Business Offering and Justification

Sour-wrapped Lumpia offers a comprehensive package of services designed to allow the client to work
with one another. Some of the servicea Sour-wrapped Lumpia offers are:
•site preparation
•cook
•utility installation
•seller
II. Executive Summary
Sour-wrapped Lumpia will offer a reasonably priced quality lumpia, for only Php. 5 proportion to its
production. The business will be managed and operated by its proponents, Jhocards Marcial, Mary
Estelette Neonal, Kim Pardines, Kyla Talagtag and Maria Danica Almazan during its launching date on
August 21-22 on this year in lined with the Intramurals of Nabua Nationa High School. It is located in San
Miguel, Nabua, Camarines Sur and the site is a nice location because it covers a large number of
customers and consumers. The estimated income is ₱1000 in total and the gross profit will be ₱250
when it is subtract by the operating costs which is ₱750.
III. Business Proponents: Organizers with their Capabilities
The proponents of this project/business are the Group 9, which includes Jhocards Marcial, Mary
Estelette Neonal, Kim Pardines, Kyla Talagtag and Maria Danica Ross Almazan. The following proponents
will present widely the capabilitiea of the business.
IV. The Target Customers and the Main Value Proposition of the Customer
We will be concentrating on the customers that will provide us with the greatest profit, in other words
those customers desiring to taste lumpiang shanghai.
Our product covers a large number of customers. The target customers of Sour-wrapped lumpia are the
students, athletes, teachers, staffs and personnel of Nabua National High School. This school is
sorrounded by a sufficient size of target customers, sufficient paying capacity, and has sufficient interest
to purchase the product being offered by our business.
V. The Market, Market Justification Based on the Industry Dynamics and the Macro Environmental
Factors Affecting the Opportunities and Threats in the Market, The Size, Potential and Realistic Share of
the Market
Nabua, Camarines Sur particularly in Barangay San Miguel is currently booming in terms of businesses.
This constitutes an attractive market for Sour-wrapped Lumpia.
Project Location
The proposed location of the business is in the vicinity of San Miguel, Nabua, Camarines Sur. It will be
known and patronize if it is located in areas which are accessible and where people most likely to go.
Macro Environmental Factors
ECOLOGICAL ENVIRONMENT
Macro Environmental ECONOMICAL

SOCIAL ENVIRONMENT ENVIRONMENT
Factors
Ecological Environment
The natural environment encompasses all living things and non-living things occuring naturally on earth.
Changes:
•Scarcity of the raw material, ingredients
Effect:
•increased price of ingredients(pork, carrots, garlic onion)
Social Environment
This section includes the cultural environment. A cultural environment is a set of beliefs, practices,
customs, and behaviors that are found to be common to everyone that is living within a certain
population.
•rehabilitations
•reluctance of young generation to join the industry
Economical Environment
The economical environment consists of external factors in a business market and the broader economy
that can influence a business.
•investments increased
•increment of per capital income
VI. The Product and Service Offerings
Sour-wrapped lumpia offers a comprehensive package of services designed to allow the customer to
work with one another. Some of the services offers are:
•cook
•site preparation
•utility installation
•permitting
•renovations

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Lumpia Business Plan

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Nabua National High School

San Miguel, Nabua, Camarines Sur

Mary Estelette Neonal

Maria Danica Ross Almazan

A. The Business Concept and Business Model

B. The Business Goals: Vision, Mission, Objectives and Performance Targets

C. The Business Offering and Justification

II. Executive Summary

III. Business Proponents: Organizers with their Capabilities

VI. The Product and Service Offerings

Proposed Name of the Project

The Business Concept and Business Model

The Business Goals: Vision, Mission, Objectives and Performance Targets

•To be the best selling lumpia business in Nabua, Camarines Sur

•To attract more customers and sell more lumpia

The Business Offering and Justification

II. Executive Summary

III. Business Proponents: Organizers with their Capabilities

Macro Environmental Factors

Macro Environmental ECONOMICAL

•Scarcity of the raw material, ingredients

•increased price of ingredients(pork, carrots, garlic onion)

•increment of per capital income

VI. The Product and Service Offerings

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