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Effects of Online Shopping to the Senior High School Students Consumer in

Tanza National Trade School

Prepared by :

Jhonnefie Galindo

Novelyn Doripa

Rochelle Jabone

Jeremy Paul Bermudez

Mark James Omelda

2019
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CHAPTER 1

INTRODUCTION

Background of the Study

The usage of internet has increased due to its significant tools of fast

information delivery to the users, also providing more choices on browsing in a

shortest possible time. Today, internet is used for several purposes among online

shopping is popular. The online shopping opens new window for the business which

is known as business to consumer (B2C) where individual benefits using internet

technology to buy and sell products electronically (Masuod, 2013). Online shopping

is a rapidly growing phenomenon.

The advantages that online shopping can give to everyone thru the internet,

on the other-hand the quality of the item that the online shopping sells are maybe

sub-standard or it may have defect, it also helps the students lessen the time that

may consume for shopping. The research gap present in the function of the vendors

web link should always be monitor and quickly solve the like server down, web site

link down problem in the monitor of customer looking for the product information.

Author recommended an efficient and effective web site link with all necessary

information available on the website. So the customer always will show more

confidence also making faster purchase when find the effective and efficient web

link.

The researchers want to help the students to gain more knowledge about the

effects of online shopping for the students , the contribution of this study is to solve
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the problem that needs to clarify by the Application of Reason Behavior Theory

through this theory it can help the students what are the positive and negative effects

of online shopping and to provide complete and reliable firm information. Students

will always search for a business that can provide better customer value. The better

product and service value will always attract the customer for the product to be

purchased online.

Statement of the Problem

The main objective of this study is to provide knowledge about the effects of

the Online Shopping and provide conclusion and recommendation to the

Consumers.

General Question:

1.) What is the main purpose of Online Shopping?

Specific Questions:

1.) What is the demographic profile of the respondents?

2.) What factors influence Consumers use of Online Shopping?

3.) What are the effects of online shopping to Grade 12 students?

Significance of the Study

The contribution of Online Shopping is enables to reduce your monthly

expenses. Most online stores offer lower prices, as opposed to offline stores, as well

as offers various bargains that help save even more money. Online Shopping makes

price comparison simpler and quicker. The beneficiaries of this research are

business owners, resellers and consumers. Through this research, beneficiaries will
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help them to know what are the effects of online shopping and give knowledge to

help them chose a good quality product and to increase their customer.

Scope and Delimitation

The coverage of this study are those students that are using online shopping,

especially for the students that don’t have sufficient time for buying on malls or

supermarket. Students easily buy products and merchandise without wasting too

much time. That’s why Senior High School Students have a access in Online

Shopping websites. This study does not cover the sites that the Consumers use

most to shop online, also this study doesn’t focus to the product or the quality of

product and services of Online Shopping. This research is just going to focus on the

Online Shopping.

Theoretical Framework

The theory of planned behavior identified that the combination of education

and income may have some effect on the purchase intention. Gender, occupation,

sector of employment are not very important factors of online shopping Malik and

Guptha 2013, this theory is connected to the demographic profile of the respondent.

According to Kang Lo 2013, the consumer expects the prices of products and

services on the Internet to be lower than in traditional shops, which is this factor

influences the consumer use of online shopping. Consumer behavior theory with

particular reference to the buying decision process. More specifically, the study

examined the interrelationships among quality, value, satisfaction, and loyalty when

consumers choose to shop online Gupta 2015.

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CHAPTER 2

REVIEW OF RELATED LITERATURE

Online Shopping also known as online purchasing or online consume , refers

to the consumption process by which customers satisfy shopping demand through

internet (He, 2004) With the variation of product category and the development of

information technology, customers are being more cautions to obtain the information

of goods from websites, receiving the recommendation from friends in order to make

a comparison was becoming a favorable approach for customer to make shopping

decision (Broad Vision, 2008). Along with the accelerated life rhythm, customers not

only pursue the high quality and impartial price of daily supplies, but also pay close

attention to the quickness and convenience of online shopping for the purpose of

time saving (Seock and Bailey, 2008).

The survey study conducted by MIMOS and Beta Interactive services in 1995

showed that 2.0% population has access to the internet,where data was explained

out of 20 million people 20 thousand people has access to the internet in 1995 (Beta

Interactive Services, 1996). The number of internet user has seen grown from

2.0%in 1995 to 2.6% in 1998. The online retailer should have understanding of

consumer demands so they can play role and compete in the market (chen et al.,

2009). Additionally, the behavior of online shoppers hard to predict but by

maximizing advantage and reduce the threaths and reduce the threaths can motivate

the online buyers for shopping.

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Through internet, you can conveniently buy products and services online.In

Internet community, online shopping is very popular (Bourlakis et al,. 2008). One

advantage of Internet shopping is that it provides the consumers with detailed

information and multiple choices, so they can compare products and price online.

The more the choice and convenience, the easier it is to find online your desired

product or service (Butler & Peppard, 1998). It has been observed that online

shopping provides more satisfaction to the modern day consumers who are seeking

convenience and peace ( Yu & Wu, 2007).

The reason why some of the early implementations of interactivity functions

were not effective or were not meaningful to consumers are explored in this study. It

is assumed that the factors that caused the ineffective implementations of

interactivityfunstions are related to different levels of interactivity consumers

perceived. Moreover, according to previous studies, consumer’ characteristics and

goals have been found to influence consumer’s behaviors such as purchasing and

revisiting intentions and attitudes toward a website (Wu, 2005; Wolfinbarger & Gilly,

2001).

Synthesis

The review of relevant literature has revealed that majority of the studies have

been conducted on outside the country. There has been no study in the context of

Philippines. Most of the studies have focused on the switching behavior of the

consumer from one channel to another channel. The literatures reveal that

consumers is more satisfied in using online shopping.

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CHAPTER 3

METHODOLOGY

Research Design

This study was conducted to understand the effect of Online Shopping. The

researcher use Descriptive type of research. The complementary nature of the

surveys allowed for consumer. The online shopping insights. The surveys permitted

the gathering of detailed information to develop comprehensive insights the survey

instrument was highly suited to the context of the study and appropriate respondents

identified using existing profile information. In determining appropriate respondents,

consumer were screened based on gender and age.

Samples and Sampling technique

The researcher’s conducted 50 sample from the chosen respondents form

G12 students in Tanza National Trade School.Purposive Sampling Technique is the

choice of a subset of people from among a huge population to estimate

characteristic of the 50 respondents.The purposive sampling technique has been

chosen for this study which include that respondent should be online shopper or

atleast aware about internet shoppinh.

Data Gathering Instrument

The researcher’s made a survey questionnaire contained questions and

statements about that sought information about the respondents demographic profile
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such as age, gender, and the year or months usng onling shopping. This instrument

was standardized instrument.The researcher will give sufficient time to the

respondents , so that the questionnaire that the researcher give will answer correctly.

In this study, the answer was ranging from 1 to 5 or form strongly disagree to strong

agree.

Data Gathering Procedure

For this study, there were two (2) sources of data , first is primary sources of

data collected through questionnaire and a secondary source from websites .

The research instrument prepared by the researchers which is the modified

questionnaire were used in this study. The survey questionnaire prepared by the

researchers were iven to its target respondents. The respondents are the g12

students in Tanza National Trade School from ABM, HUMMS and TVL. The survey

process took two (2) days to finish and the students from ABM answered the survey

in the first day while the 2 remaining sections answered the survey in the second (2)

day.

Using descriptive type of research design it attempts to explain systematically

the relationship of the variables which is the effects of online shopping in G12

students which is in the qualitative data. The collected data was tabulated. In this

way, the researchers came up with an interpretation of the data where survey data

were gathered and undergone the process of transcription. For finalizing the

analysis, the researchers summarized and concluded the results based on the

questions and the statement of the problem.

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Data Analysis
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CHAPTER 4

RESULTS AND DISCUSSION

Results

This chapter presents the analysis, interpretation and discussion of the

statistical findings of the study. The outcome of his study if further interpreted and

discussed in this chapter in realation with the research questions stated in chapter 1.

I. Demographic Profile

Table 1. Sex of the respondents

Sex

34%
MALE=17
FEMALE=32
66%

The researcher’s have a 50 respondents taken into consideration for the

study. The graphs representation shows the percentage of male and female who are

doing online shopping. It shows 34% of male for shopping while 66% of female doing

shopping. This means that more of the female member using online shopping.
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Table 2. Age of the respondents

Age
2% 0%

16-17
18-19
46%
52% 20-21
22 ABOVE

The above graphical representation shows the age category of population

who choose online shopping.The major of customer who use online shopping to fulfill

their need ranges mostly between 16-17 age category comprising of 52% of the total

consumers and this is mostly seen among them because of the increasing

technological revolution and they are able to use this technology for their well-being

more than other age group category. Next age group of 18-19 contribute as the

second most consumer type using shopping online services of 46% . The rest of the

consumers are age of 20-21 and 22 above comprising 2% and 0% respectively. The

percentage population low because most of the 20-21 are not interested in using

online shopping. And for 22 above have lack of trust of online shopping used.
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Table 3. Year or months using Onling Shopping

Year and Months using Online Shoping

24%

14%
12% 12%
10%
8%
6%
4%
2% 2% 2% 2% 2%

It is seen that from 1 year the trend of online shopping has come into the

market comprising of the 24% of the total number. Next is 14% students using online

shopping in 1 month. The next 2 months and 2 years only 12% of students using

online shopping . In 3 months only 10% of students using online shopping. In 3 years

only 8% of students used online shopping. In 1 week only 6% of students used

online shopping. In 6 months only 4% students had been used online shopping. And

in 3 weeks and 4,5,7,8 months only 2% of students used online shopping.

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Discussion

Questions Mean Standard Deviation Interpretation

1. Convenient 3.49 0.60 Agree

2. Time Spend 3.53 0.77 Agree

3. Security 3.49 0.72 Agree

4. Risk Avoidance 3.52 0.55 Agree

5. Measurement of 3.71 0.37 Agree

usability and Customer
Satisfaction

This tables indicated the score in the variables according to the mean and

standard deviation value. The findings indicated that Security and Convenient are

had the lowest mean value of (Mean=3.49) which represent that the Security and

Convenient of the students on online shopping or they do not feel comfortable and

safe doing online web shopping. The results further shows high Measurement of

usability and Consumer Satisfaction of the internet based web shopping is the

highest among other mean (Mean= 3.71). Time spend is the third score mean value

of (Mean=3.53).Respondents shows that they value the time travel of the deliveries

of goods and lessens the travel necessity when buying products.The fifth score is in

the Risk Avoidance that have a mean value of (Mean=3.52) which means that

respondents wants to buy online products that they experienced with, and they feel

less risky when the seller or the goods have a free good return policy. It explains that

customers are very careful to choose online vendor or products to dealing with to

prevent deal with dishonest vendors. Lastly, the Security and Convenient are have a

lowest mean where respondent shows how they be secure to choose a good
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product. The online web store should be secured because they are handling with

online transaction in case of data leaking to unsafe hand customer can loss.
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CHAPTER 5

SUMMARY, CONCLUSION AND RECOMMENDATION

Summary

Conclusion

Recommendation
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