Business-Plan PASTILLAS

I.
INTRODUCTION
a. BUSINESS CONCEPT
Our group will propose a product that will surely enjoy the creamiest and sweetest of Pastillas with
chocolate. This product is easily to make and need a little amount of capital. Pastillas with chocolate's
purpose is to establish a business that will cater to people the sweet delicacy, and to produce a product
at reasonable and affordable price. The ingredients of this product are already available in nearby
markets. This product can also be a pasalubong to a friend and love ones. The Target Market of
Pastillas with chocolate initial target customers are students, teachers, and workers of any age and
gender. These people are prone to strain and fatigue so they need a stress reliever and one way to ease
stress is to eat. This product could be a comfort food that they can enjoy while relaxing. Not only that,
it can also help in stimulating their tired mind and body, since sugary products are known as a good
energizer.
BUSINESS MODEL
REVENUE
Our business will raise revenues by improving our product and adding more pieces of pastillas
with chocolate. This will raise as well by introducing the product to the market so the customers will
know our product and start to buy it. The critical factors that will cause the revenues to materialize are
the different twist of our product that is chocolate and the packaging.
COST
The tables presented the cost of each proposed filling for Pastilas with Chocolate.
QUANTITY ITEM UNIT COST

Chocolate Syrup 85.00
399 grams Powdered Milk 127.00
300 ml Condensed milk 29.00
7 yards F. wire 44.00
2 pieces Wrapper 20.00
Total Cost : 305.00
FINANCING:
The capital of our product is worth Php 400.00, the pieces of product that had been produced are 132 of
pastillas with chocolate.
B. BUSINESS GOALS: VISION, MISSION, AND PERFORMANCE INDICATORS
VISION:
Pastillas with chocolate envisions itself on becoming the top producer of sweet delicacy in San
Jose, Mindoro and introducing new range of products which made from the finest and highest quality
ingredients that will cater the needs and wants of customers.
MISSION:
Pastillas with chocolate commits itself on providing consumers a variety of sweet product and
ensures to give the customers product that have a twist taste and affordable price.
OBJECTIVES:
 To earn profits
 To be known in Mindoro
 To have a franchise
 To expand the business
OBJECTIVES KEY RESULT AREAS

1. To earn profits 1a. Return on Equity
1b. Amount of net profits realized for the next one
year
1c. Return on sales
2. To be known in Mindoro 2a. Market share in San Jose
2b. Number of food outlets here in San Jose
3. To have a Franchise 3a. Number of Franchisor
4. To expand the business 1a. Number of job applicant compared to other
similar business.
2b. Return on sales
BUSINESS OFFERING AND JUSTIFICATION
We are going to sell or offer this Pastillas with chocolate in our school canteen, and also in any
food store so we can present our product.
We truly love eating sweets and experiments food. So we came up to this product that we could
start a small business without needing a big capital to start up. Pastillas with chocolate is the product
that we choose to sell because it is perfect and it will suit in our budget as a beginner in starting a
business. But our product is special than the usual because of its unique twist taste that we made by
adding flavorful filling on it. We found out that this product is very fun while we're doing it and it is
very effective as aspiring young entrepreneurs.
II. EXECUTIVE SUMMARY
Filipinos are known for having a good taste especially when it comes to sweets so we come up to
produce and sell Pastillas with Chocolate. It has a perfect sweetness that no one can ever resist.
This business plan is about the sweetness and having a different twist because of the combination
of pastillas and chocolate. Owned by the partnership of Janice D. Robles, Jo-Ann S. Topado, Kenneth
M. Manayan, Kathryn Faith D. Constantino, Rochelle A. Gutierrez, Maria Christina P. Parohinog, Roel
S. Salibio, Mejerose D. Prado, Nathanael P. Ramirez, Jennifer Cutanda and Rodel P. laciste. The
initial capital is Php. 400.00 that we divided to buy materials for packaging and ingredients for the
production.
The operation of Pastillas with Chocolate start from inventory and estimation of pastillas with
chocolate to be produced daily. Also the purchasing of ingredients and materials needed. Lastly, the
packaging of a product and the most important is the marketing strategies and selling of Pastillas with
Chocolate. This product will be purchased in any retail store and our school canteen so that we can
present our product.
Our business aims to satisfy the needs of our customers and to provide them a sweet treat for
such an affordable price. Also this product is attainable because the procedure can be done in a short
time without any ease.
III. BUSINESS PROPONENTS: ORGANIZERS WITH THEIR CAPABILITIES AND

CONTRIBUTORS
MANAGER
CONTRIBUTORS PRODUCTION TEAM
COOK EQUIPMENTS AND

COOK
TOOLS
PACKAGING DESIGN PACKAGING
IV. THE TARGET MARKET CUSTOMERS AND THE MAIN VALUE PROPOSITION
TARGET MARKET
Our target market is the students and teachers of Occidental Mindoro State College Labangan in
different demographics life, stage, age and gender and those who love eating sweet food especially
pastillas. Nowadays, Millennial loves eating sweet food and they like something new in their eyes and
our product is suited in the market because of having a twist. Our product is not only for a single
person but it is available for sharing.
MAIN VALUE PROPOSITION
Since we are starting, the best place to introduce our product is in our school canteen because they
have lots of students and teachers, also in any food store that everyone can avail it. The price of our
product is inexpensive so that every student and other people could afford it without any hesitation.
Our product is not just an ordinary pastillas that we can see in any food store because our product has a
different twist that is chocolate and the packaging. Every time a customer opens and ate a pack of our
product they will surely enjoy every bite of it.
V. MARKET DEMAND AND SUPPLY, INDUSTRY DYNAMICS, AND MACRO

ENVIRONMENTAL FACTORS
Competition is inevitable and an integral part of doing business. Pastillas with Chocolate is way of
attending the needs of our customers and a way of ensuring our product will stay on track and continue
to know by our customers. There is lot of competitors that introducing this kind of product. In our
situation, our product is new in the market but we have an advantage to them is to offer our product
directly in an affordable price. We'll use the different marketing tools and strategies to ensure our
product will be known and become profitable. Also introducing our product by word-of-mouth. By
recommending to our friends to someone that we know about how our product is good so that it can
also a way of promoting to others. Our product will be distributed in our school canteen and any retail
store. It’s effective because of sweetness and uniqueness of design packaging that will attract customers
to patronize our product.
SPEET
Social Environment
Every people love eating sweet foods that’s why we come up in this product to satisfy their needs.
Political Environment
Everyone was a great contribution doing their job as a team and we didn’t broke any laws doing it
Ecological Environment
Natural and Organically made with no preservatives or any chemical substance
Economic Environment
Inexpensive for all mass consumers
Technological Environment
The proper use of entrepreneurial skills to produce a product with simple technology
VI. THE PRODUCT AND SERVICES OFFERING

Pastillas with chocolate's purpose is to establish a business that will cater to people the sweet
delicacy, and to produce a product at reasonable and affordable price. The ingredients of these product
are already available in nearby markets. Since our product is for everyone we’ll make it affordable so
that everyone can avail it. The promotion of our product is by introducing it in social media and also by
recommending it to our friends or relatives.
VII. THE ENTREPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEMS: BUSINESS

COMPETITIVENESS
Pastillas with chocolate is new to the market but usually it’s available in any retail store. By the use
of marketing tools and strategies our product will be profitable and recognize in the market. As a
market player we want our product to be competitive enough to the existing products related with it.
And in order to achieve that, we would create a strategy that will help us show the uniqueness of our
product. And one of those strategies are the unique flavors of pastillas unlike other pastillas, it has taste
of chocolate. We decided to start our business pastillas and wanted to make it unique from transforming
traditional recipes and packaging.
Our product has affordable price which is 3 pesos each and they can also purchase 2 pastillas for
only 5 pesos. With the given price students and teachers surely can buy our product.
Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Brgy. Labangan Campus, San Jose Occidental Mindoro
BUSINESS PLAN
Pastillas with Chocolate
Submitted by:
Manayan, Kenneth Angelo M.
Constantino, Kathryn Faith D.
Gutierrez, Rochelle A.
Ramirez, Nathanael P.
Prado, Mejerose D.
Cutanda, Jennifer
Robles, Janice D.
Topado, Jo-Ann S.
Salibio, Roel S.
Laciste, Rodel
Submitted to:
Ms. Vivian Culla

Business-Plan PASTILLAS

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I.

QUANTITY ITEM UNIT COST

pastillas with chocolate.

B. BUSINESS GOALS: VISION, MISSION, AND PERFORMANCE INDICATORS

OBJECTIVES KEY RESULT AREAS

BUSINESS OFFERING AND JUSTIFICATION

II. EXECUTIVE SUMMARY

III. BUSINESS PROPONENTS: ORGANIZERS WITH THEIR CAPABILITIES AND

CONTRIBUTORS PRODUCTION TEAM

COOK EQUIPMENTS AND

PACKAGING DESIGN PACKAGING

MAIN VALUE PROPOSITION

V. MARKET DEMAND AND SUPPLY, INDUSTRY DYNAMICS, AND MACRO

VI. THE PRODUCT AND SERVICES OFFERING

VII. THE ENTREPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEMS: BUSINESS

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